The one-stop shopping demand of consumers is becoming more and more obvious. The same is true for the purchase of sanitary products. The bathroom includes multiple modules such as shower room, bathtub, toilet, bathroom cabinet, etc. If a product has a brand and a style, Then the bathroom became a hodgepodge. Consumers hope to be able to purchase the entire bathroom products at one time, and for the enterprise, providing a complete set of bathroom products for consumers is also conducive to the improvement of sales profits. That is the advantage of bundled sales relative to single product sales.
Compared with other household products, bathroom products include bathroom cabinets, showers, toilets, basins, etc., with a wide variety of styles and diverse styles. For sanitary companies, this makes it possible to sell a variety of product portfolios. . In the fierce market competition, sanitary ware enterprises should be good at giving full play to the flexibility and diversity of the products themselves, and make good use of product combinations to increase the sales volume of sanitary products and seize market opportunities.
In the specific operation process, the company should use a scientific and reasonable product portfolio to launch a series of products to win the market. The combination of this product strategy can be roughly divided into two types, one is the product portfolio strategy for each market segment, and the different consumer markets and consumer demand combinations are not the same. Only by targeting different and changing markets, companies can develop different product combinations to better meet the needs of consumers and the market environment.
The other is a combination strategy for enterprise products. The products of the enterprise are diverse. The enterprise should be good at integrating resources of its products, so as to better utilize the advantages of its products, thereby increasing the sales volume of products and promoting Enterprise Development.
With the development of society and the increasing demand of people, combined bathroom will become the general direction of sanitary ware development. At present, the development of modular sanitary ware in China is still in its infancy, there are not many rules of imprisonment, and there are not many varieties, and the division is not fine. If the sanitary ware enterprise takes this opportunity to research and develop the combined sanitary ware, research and develop a modular bathroom that meets the needs of consumers, in order to expand the space of the sanitary ware enterprise in the integrated sanitary ware market, which will certainly be the competition for the sanitary ware enterprises in the relevant market in the future. Get the best.